GHD Platinum+ review: A premium straightener that earns its place on the dressing table

The ghd Platinum+ is a premium hair straightener that excels at delivering consistent and polished results. Its standout feature is the Ultra zone predictive technology, which continuously monitors heat across the plates and adjusts power delivery to maintain a fixed styling temperature of 185 degrees Celsius. This dynamic temperature control helps eliminate hot or cool spots, ensuring smooth and even styling.

Unlike many competitors, the Platinum+ does not offer adjustable temperature settings, as the engineers feel 185 degrees is the optimal balance between effective styling and heat reduction. The straightener features floating ceramic plates with a rounded barrel, allowing for versatile styling options such as straightening, loose curls, waves, and soft bends without the need for additional tools.

Practical features include rapid heat-up time, universal voltage for travel, a swivel cord for easy maneuvering, and an automatic sleep mode after 30 minutes of inactivity. The package also includes a protective plate guard for safe storage once the tool has cooled. Independent reviewers consistently highlight the Platinum+'s ability to create smooth styles with fewer passes than many standard ceramic straighteners.

The fixed temperature may seem restrictive at first, but it actually promotes predictable results and reduces the need for constant adjustments. While the Platinum+ is a premium appliance, it justifies its price for frequent stylists who want salon-quality finishes without the hassle of constantly changing heat settings. For occasional users, less expensive alternatives may suffice.

Overall, the ghd Platinum+ stands out as one of the top premium straighteners on the market, offering a refined experience for those who prioritize consistent performance and versatility in their styling routine.