Firm expands footprint to close funding gap

Whitecrust Investment Limited has opened its tenth branch in Kano State to provide financial services to underserved customers, including traders, civil servants, entrepreneurs, and others. The expansion aims to reach over 200,000 people in Kano within the first year through loans, investment products, business capital, and financial literacy programs.

Whitecrust Investment CEO Kingsley Eremionkhale emphasized the importance of bringing formal financial services closer to those with limited access to structured funding, stating that private businesses must complement government efforts. The company plans to combine its physical presence with digital services, and has tailored its products to Kano's cultural and religious environment.

Whitecrust will also offer halal investment options and financial literacy support to maximize the impact of its interventions. The Kano branch is part of a broader strategy to physically expand and digitally connect with customers, with the long-term goal of obtaining a commercial banking license within the next decade.