David Protein founder's candy launch is full of AI typos. The brand's president says it's intentional 'rage bait.'

HallPass, a new lower-calorie candy brand, made headlines this Monday after its launch featured numerous AI-generated typos. The brand is the brainchild of David Protein's parent company Medici Brands, and was co-founded by David Protein CEO David. HallPass president Michael Tierney told Business Insider that the AI errors were "a little bit of internet rage bait" that worked.

The typos were evident throughout the product images, with some words appearing as garbled blobs of letters. For example, "peanut creme crispy waters" was displayed as a confusing jumble of characters, rather than the intended "wafers". Other images had intentional errors, such as an extra dot in "Have Fun" or an N replacing an H.

The brand's intentionality behind the typos came to light when Tierney revealed that the images were combined using AI, and that they were left as-is for a bit of "internet rage bait". Tierney also pointed out that the brand name, HallPass, was a nod to the AI errors, emphasizing that the brand is a fun, lower-calorie alternative to classic candies at a comparable price point.

Despite the backlash the typos have received online, Tierney remains unfazed, stating that the typos were intended to drive top-of-funnel awareness for the launch. HallPass will be available in Walmart stores across the United States starting August 29. Tierney assures that there will be no more typos on the actual candy products.