Cineverse launches ad tech product to convert audio to CTV ads

Los Angeles - Advertising technology firm Cineverse has announced the launch of VAUDIO, a product designed to transform audio content from podcasts, radio, and streaming audio into connected TV (CTV) advertisements. VAUDIO enables advertisers to utilize existing audio content on CTV platforms without the need to create traditional video commercials. The product was developed by the team that joined Cineverse during its acquisition of IndiCue and is built on the company's existing ad infrastructure.

VAUDIO presents immediate opportunities for brands seeking to maximize their CTV campaign effectiveness and for Cineverse's supply-side partners, including media owners, platforms, and OEMs. These partners can now access new ad formats and creative that enhance viewer experience, fill ad inventory, and generate new revenue. According to Erick Opeka, Cineverse's President and Chief Strategy Officer, VAUDIO has the potential to generate up to $12 million in annual revenue, with a 15 to 20 percent contribution margin, aiming to reach this run rate by the end of the fiscal year.

The product required minimal additional investment as it was built on IndiCue's existing infrastructure. Initial advertising partners for VAUDIO include A24, Aura Entertainment, NEON, Signature Entertainment, and Well Go USA. VAUDIO offers three distinct formats: VAUDIO Host, which combines host-read audio with imagery of the talent; VAUDIO Brand, which integrates audio with brand assets; and VAUDIO Loop, which merges audio with dynamic visuals.

VAUDIO is part of the IndiCue product family, a suite of CTV monetization and engagement tools for media owners and streaming platforms. Cineverse is an entertainment technology company that distributes content across theatrical, home entertainment, and streaming platforms.