BTS bump? Hong Kong’s hotels set for bonanza from superstars’ Arirang world tour
The arrival of BTS’s world tour in Hong Kong next year is expected to be a sure-fire hit with the city’s hospitality sector, with hotels likely to see a similar surge in bookings to the one experienced in Seoul earlier this year when the South Korean pop superstars launched their comeback series of concerts, according to analysts. When BTS kicked off their Arirang world tour – their first since…
Hong Kong hotels anticipate a significant boost in business as BTS kicks off their world tour in the city next year. Hotels are expected to experience a surge in bookings similar to the ones witnessed in Seoul, where BTS's Arirang world tour led to a 34% increase in revenue per available room in April, according to CBRE data. Shaman Chellaram, senior director for hotel advisory at Colliers, expects a similar uplift for Hong Kong's hotel sector when the three-concert series is held at the Kai Tak Stadium in early March.
Chellaram emphasized that high-profile concerts drive short-term occupancy, enhance pricing power, and contribute to the city's growing events economy. Hoteliers are already preparing targeted marketing strategies and improved guest experiences to capitalize on the event. Several hotels have already announced promotions, such as Dorsett Kai Tak's early bird offers and Royal Park Hotel's complimentary shuttle service to the concert venue.
However, hotel owner William Cheng cautioned that the city needs to attract high-spending tourists beyond promoting concerts and events, as the performance of hotels and the tourism market is also dependent on factors such as weather and mainland Chinese visitors' preferences.
Written by urgent.news from South China Morning Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
