BTS bump? Hong Kong’s hotels set for bonanza from superstars’ Arirang world tour
The arrival of BTS’s world tour in Hong Kong next year is expected to be a sure-fire hit with the city’s hospitality sector, with hotels likely to see a similar surge in bookings to the one experienced in Seoul earlier this year when the South Korean pop superstars launched their comeback series of concerts, according to analysts. When BTS kicked off their Arirang world tour – their first since…
BTS's upcoming world tour in Hong Kong is anticipated to bring a significant boost to the city's hospitality sector, with hotels expecting a surge in bookings similar to the one experienced in Seoul earlier this year, according to analysts. When BTS launched their Arirang world tour in Seoul, local hotels recorded a 34 percent increase in revenue per available room compared to the same period in 2025.
Shaman Chellaram, senior director for hotel advisory at Colliers, believes that major global music concerts like BTS can provide a substantial uplift for the hotel sector by driving short-term occupancy, strengthening pricing power, and adding momentum to Hong Kong's growing year-round events economy. Hotels that curate targeted marketing strategies and guest experiences aligned with these mega-events are expected to perform well.
In the weeks leading up to BTS's arrival, several Hong Kong hotels have already announced promotions to attract concert-goers, such as early bird offers and complimentary shuttle services to nearby venues. Despite the expected surge in demand for hotel rooms due to the BTS shows, hotelier William Cheng cautioned that the city needs to attract more high-spending tourists beyond promoting concerts and events.
With weather and other factors playing a crucial role in visitor numbers, Hong Kong is scheduled to host more than 100 events in the second half of the year, including the Food Expo, National Day fireworks display, and the Wine and Dine Festival, which are expected to attract over 1.85 million visitors and contribute HK$3.3 billion in additional economic value.
Written by urgent.news from SCMP Business's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
