American Film Market Expands Century City Campus With Marché du Film Partnership

The American Film Market is set to expand its Century City campus with the addition of the AFM House, a 15,000-square foot facility created in collaboration with Cannes Next, Cannes' innovation program. This new addition, located adjacent to the main market area at Fairmont Century Plaza, will focus on the theme "The Global Screen Economy." The AFM House will host panels, installations, and networking events centered around the future of the cinema economy.

The centerpiece of the AFM House is the Innovation Hub, co-presented with Cannes Next. This space will feature AI startups, leading technology companies, and forward-looking programming. Additionally, the expansion will include The Cinemas Club, co-created by Cannes Marché du Film and Cine Group. This series will offer an exhibition and speaker series geared towards topics such as the future of theatrical cinema, audience engagement, and the evolving cinema experience.

Jackie Brenneman, President/CEO of IFTA, emphasized the importance of collaboration and innovation in the film industry, stating that the AFM House serves as a hub for global entertainment professionals to exchange ideas, forge partnerships, and discover new opportunities. Guillaume Esmiol, executive director of Cannes Marché du Film, highlighted the growing portfolio of programs designed to address industry transformations, including AI advancements and the future of theatrical exhibition.

Julien Marcel, President of Cine Group, expressed excitement about bringing the Cinemas Club to the American Film Market, noting the growing need for innovation in theatrical exhibition and audience engagement. The 2026 AFM is scheduled to take place from November 11-14.