Ahrefs launches AI agent workspace Letaido for marketers and agencies

Ahrefs, a marketing intelligence company, has introduced Letaido, an AI-powered marketing workspace aimed at automating repetitive tasks that consume marketers' time. Unlike most marketing departments that use AI separately, Letaido integrates generative AI across various workflows. According to a survey by the Boston Consulting Group, 42% of marketing chiefs still employ AI for individual tasks, while 32% utilize agents in multiple workflows.

Only 8% have campaigns where several agents operate independently. Letaido simplifies this process with a shared layer for agents to handle complex tasks, schedule recurring workflows, create dashboards, and continuously monitor clients and competitors. A visual interface allows multiple team members to review and refine work in real-time.

The platform is native to Ahrefs' data, enabling marketers to access link analysis, keyword research, AI visibility monitoring, and more without custom API integrations. It can also produce content gaps and interpret site audits. Letaido integrates with existing software like Notion, Slack, HubSpot, Google Ads, and WordPress. Ahrefs' AI visibility agency, Foundation Marketing Services, used to spend 40 hours weekly on keyword research and bottom-of-funnel content audits, but now dedicates just 60 minutes using Letaido.

Founder Ross Simmonds envisions the time saved to focus on strategy and creativity. Gartner data shows 81% of marketing technology leaders are piloting or have deployed AI agents, with content and asset production being the most common use case. However, 45% of these leaders claim vendor-supplied AI agents have not met promised business performance.

Founded and profitable on its own, Ahrefs operates the world's largest web index with over 170 trillion pages and tracks more than 439 million AI prompts monthly for AI visibility data.