음악과 맥주 한자리에…‘45초 완판 신화’ 카스쿨 페스티벌

Korean beer brand Cass is solidifying its leading position as the top market brand during the summer season in 2026. The company is continuously expanding consumer touchpoints by participating in popular summer music festivals like the 2026 Cass Cool Festival, held in Seoul Land on August 22nd. This festival will feature popular artists, water shows, and various experiential content, providing a summer highlight from 3 years of participation.

Notable acts include the full lineup of Monsta X, as well as highlights like Touché, SundaRabak, Ichangseop, and QWER. Notably, the hit girl group SNSD will debut their first official performance at Cass Cool Festival. Consumer interest is evident through ticket sales, with the early-bird tickets sold out within 45 seconds of opening on July 2nd, surpassing last year's total sale of 2000.

Cass is also enhancing its product lineup with limited edition summer drinks like the fresh Cass Ice and refreshed Cass Lemon Squiz. The brand maintains a robust 56% market share in domestic domestic beer sales, while also expanding in the growing non-alcoholic beer market with Cass Zero, which has already achieved 43.5% market share as of May 2026.

These strategies behind the market leadership include product portfolio innovation to reflect changing consumer preferences and regular introduction of new and refreshed products.