Why ionic hair tools tame frizz: The static science
Frizz is not always a sign of damage. Sometimes it is simply physics. As hair rubs against towels, brushes or even other strands, it can build up a positive electrical charge. The result is familiar: flyaways that seem to float away from the rest of your style. Ionic hair tools are designed to release negatively charged ions that help neutralise this static, allowing the hair cuticle to sit…
We haven't written up this one. Gulf News has the full story — the link below goes straight to it.
