Three New Brands Open at Zenia Boulevard

Zenia Boulevard has bolstered its retail and dining scene with the arrival of three new brands in recent months, reinforcing its status as a top shopping and leisure destination in the Costa Blanca. Fashion label Hoss Intropia and health-focused food provider Oakberry Açaí joined the Orihuela Costa shopping center during the summer, following the June launch of a VIPS restaurant.

Owned by Ceetrus and CBRE Investment Management, the shopping center is managed by Nhood. "These additions demonstrate Zenia Boulevard's commercial strength and its ability to continue attracting leading brands that enhance the shopping and leisure experience," remarked shopping center director Cristina Ros. "They also consolidate the centre’s position as one of the Mediterranean’s leading commercial and tourism destinations."

Hoss Intropia has introduced a new line of women's clothing to the center's fashion offerings. The brand is renowned for its timeless designs, high-quality fabrics, and distinctive bohemian and Mediterranean influences. Its collections cater to women seeking versatile clothing that blends elegance, creativity, and individuality. Hoss Intropia's addition to Zenia Boulevard is expected to further strengthen the center's fashion lineup.

Oakberry Açaí has set up shop in the center's La Verbena area, offering health-conscious food and drinks centered around Brazilian açaí berries. The menu features customizable bowls, smoothies, fruit, and natural toppings, catering to the growing demand for healthier, fresher, and energy-rich options when dining away from home.

The trio of new additions also comprises the VIPS restaurant, which opened a restaurant on the first floor in June. The restaurant is situated within Zenia Boulevard's renovated dining area and operates alongside other eateries such as El Kiosko, Casa Carmen, and Taco Bell. As the sixth VIPS location in Alicante province, the restaurant spans 231 square meters and can accommodate 141 diners inside, with an additional 72 seats available on its outdoor terrace.

The opening of the restaurant marked the creation of 28 new jobs, providing an economic and employment boost for Orihuela Costa.

The three businesses join over 160 other shops and restaurants currently operating at Zenia Boulevard, which includes well-known retailers like Zara, Mango, Primark, Lefties, Massimo Dutti, Cortefiel, MediaMarkt, and Decathlon. Opened in 2012, Zenia Boulevard is the largest shopping center in Alicante province, hosting more than 15 million visitors in 2025.

The center caters to residents and tourists from across the Costa Blanca and the neighboring Region of Murcia, offering a mix of retail outlets, dining options, family entertainment, and children's leisure facilities. A €18 million refurbishment was completed in 2024, enhancing building façades, paving, rest areas, green spaces, restaurants, and children's facilities.

Management emphasizes that the recent openings are part of the center's ongoing efforts to broaden its appeal and adapt to evolving shopping and dining trends.