Stop destructive criticism for engagement, Kiekie tells social media critics

Popular influencer Oluwabukunmi Adeaga-Ilori, known as Kiekie, cautioned against the rising trend of harmful online criticism driven by the desire for clout and financial gain, warning it was harming Nigeria's creative sector. Speaking at the QEDNG Creative Powerhouse Summit in Lagos, Kiekie highlighted that social media posed a significant challenge for creatives, who unlike professionals in other fields, faced constant public scrutiny and harsh criticism.

While recognizing the value of constructive criticism, Kiekie stressed its need to be done responsibly. She noted that social media's impact could reach investors, potentially undermining confidence in creative projects and damaging the industry. Kiekie, a fashion designer, urged the public to critique creative works responsibly, emphasizing that behind the glamour of creative entertainment lay immense effort and sacrifice.