Spotify to launch badge identifying AI music
STOCKHOLM: Streaming giant Spotify said Tuesday it would launch a new “AI Persona” badge in mid-September clearly identifying content producers that are AI-generated and not real people. “Listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated,” Spotify said in a statement. The move is the Swedish…
Stockholm - Streaming giant Spotify announced plans to introduce a new "AI Persona" badge in mid-September, aimed at clearly identifying content produced by artificial intelligence rather than real individuals. In a statement, Spotify explained that listeners have expressed concerns over seeing human-like artist profiles only to discover the content is AI-generated.
The company emphasized that this initiative is part of its ongoing commitment to transparency in the music industry, where there is growing apprehension about AI-generated content flooding streaming platforms. In April, Spotify launched the "Verified by Spotify" badge, indicating that a profile has been vetted and adheres to its authenticity standards.
Spotify currently boasts 777 million active users. The company added that it will apply AI Persona badges to relevant profiles and will not include them in editorial or personalized recommendations unless a user follows an AI Persona.
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