Spotify Announces Badge For “AI Personas,” Will Exclude Their Music From Recommendations
Spotify announced today that profiles for fully AI-generated artists will now be labeled as "AI Personas," and the streamer will exclude music from these profiles from their editorial and algorithmic recommendations. It's an intriguing step in a saga that is becoming central to the health of the music industry. The post Spotify Announces Badge For “AI Personas,” Will Exclude Their Music From…
Spotify has announced a new feature for AI-generated artist profiles, labeling them as "AI Personas" and excluding their music from editorial and algorithmic recommendations. This move aims to address concerns from human musicians who fear their work getting lost in the sea of AI-created music.
The streaming service has been criticized for featuring "ghost artists," i.e., muzak commissioned by the company and licensed at a lower royalty rate, in their playlists. Some of this content is owned by Spotify-connected companies, such as Johan Röhr's catalog with music released across 656+ pseudonyms.
The new policy hopes to prevent this issue by including an "AI Persona" badge on artist profiles that self-identify as AI-generated. This badge will signal to listeners that the persona is AI-generated and does not represent a real person. Spotify will also apply the badge to relevant profiles starting mid-September.
However, the policy does not cover AI-generated tracks released by real human artists or tracks created by AI but presented as authentic by artists. The term "AI" remains vague and could apply to a wide range of recording practices and technologies. The question of how to deal with AI-generated music remains complex.
Written by urgent.news from Stereogum's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
