Spotify to launch badge identifying AI music
Streaming giant Spotify said Tuesday it would launch a new "AI Persona" badge in mid-September clearly identifying content producers that are AI-generated and not real people. The move is the Swedish company's latest effort to be transparent about how the music on its platform was made, amid growing concern across the music industry over AI-generated content overwhelming streaming catalogues.
Spotify plans to introduce a new AI Persona badge in mid-September, which will clearly identify content produced by artificial intelligence rather than real musicians. The company explained that users have expressed concern about encountering AI-generated profiles that appear human, only to discover they are AI-powered. This move is part of Spotify's ongoing efforts to increase transparency about the origin of music on its platform, as the streaming service faces growing industry-wide concerns about AI-generated content overwhelming its catalogues.
In April, Spotify launched the Verified by Spotify badge, which indicates that a profile has been reviewed and meets the company's authenticity standards. Alongside AI Persona profiles, the company will now apply badges to relevant profiles to help users distinguish between AI-generated and human-produced content. Spotify explicitly stated that it will not include AI Personas in editorial or personalized recommendations unless a user chooses to follow an AI Persona.
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Also reported by 4 other outlets
- Spotify to launch badge identifying AI music torontosun.com
- Spotify to launch badge identifying AI music to users rte.ie
- Spotify to launch badge identifying AI music freemalaysiatoday.com
- Spotify to launch badge identifying AI music channelnewsasia.com
