Spotify House returns to Seoul in its biggest pop-up yet
Spotify is returning to Seoul’s trendsetting Seongsu neighborhood next month for its fifth annual Spotify House, mounting its largest physical footprint in Korea to date. The four-day pop-up event signals the streaming platform's ongoing push to convert digital listening habits into real-world cultural moments within one of global pop music's most dynamic epicenters. Running Sept. 10–13 at…
Spotify is set to return to Seoul’s vibrant Seongsu district next month for its fifth annual Spotify House pop-up event. This time, the streaming platform aims to create its largest physical presence in Korea yet. Spanning four days from September 10 to 13, the activation will take place at Anderson C, a spacious vintage-furniture gallery turned high-concept event space located in Seongdong District.
The event will feature three themed nights of live performances alongside immersive fan programming. As streaming services intensify their competition beyond the digital realm, Spotify House demonstrates how platform-led live events can effectively engage audiences and aid in artist discovery. The opening night on September 10 will kick off with an electrifying Electronic x K-pop crossover headlined by American producer Diplo and rising Korean acts RIIZE, RESCENE, and Yves.
Notably, RIIZE's participation marks the first-ever boy band to be selected for Spotify RADAR Korea, the platform’s global discovery initiative.
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- Spotify House returns to Seoul in its biggest pop-up yet koreatimes.co.kr
