Spotify House returns to Seoul in its biggest pop-up yet
Spotify is returning to Seoul’s trendsetting Seongsu neighborhood next month for its fifth annual Spotify House, mounting its largest physical footprint in Korea to date. The four-day pop-up event signals the streaming platform's ongoing push to convert digital listening habits into real-world cultural moments within one of global pop music's most dynamic epicenters. Running Sept. 10–13 at…
Spotify is set to return to Seoul's Seongsu neighborhood next month for its fifth annual Spotify House pop-up event, marking its largest presence in Korea to date. The four-day activation, taking place from September 10-13 at Anderson C, a vintage-furniture gallery transformed into a high-concept event space in Seongdong District, signifies Spotify's ongoing efforts to transform digital listening habits into tangible cultural experiences within one of the world's most vibrant pop music hubs.
The event will feature three themed nights of live performances alongside immersive fan programming, reflecting how platform-driven live events are increasingly crucial for enhancing audience engagement and artist discovery as streaming services intensify competition beyond the digital realm. The festivities kick off on September 10 with an Electronic x K-pop crossover, headlined by American producer Diplo alongside emerging acts RIIZE, RESCENE, and Yves.
Notably, RIIZE's participation marks a significant milestone as they become the inaugural boy band chosen for Spotify RADAR Korea, the platform's global initiative.
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- Spotify House returns to Seoul in its biggest pop-up yet koreatimes.co.kr
