Safaricom takes Pata More campaign to Rift Valley with new customer offers
Safaricom Chief Executive Officer Peter Ndegwa said the company was seeking to deliver more value to its more than 71.6 million customers in Kenya.
Nakuru, Kenya - Safaricom PLC has expanded its Pata More campaign to the Rift Valley region, attracting hundreds of residents at the Nakuru Railway Station Grounds. The event showcased new services, offers, and opportunities available on the network while providing entertainment and prizes for customers. Safaricom's CEO, Peter Ndegwa, emphasized the company's commitment to delivering greater value through telecommunications and financial services to its 71.6 million customers in Kenya.
The campaign aims to consolidate the Safaricom experience through the One App, enabling customers to manage connectivity, browse offers, and access support on one platform. In Nakuru, Kirubi Thairu, Safaricom's Regional Business Lead for the Rift Valley, revealed additional benefits for customers and businesses in the region. These include free Pochi kadogo transactions of up to Sh200, a higher Lipa na M-PESA Buy Goods Kadogo threshold from Sh200 to Sh500, and improved M-PESA services.
Additionally, drivers and riders subscribed to Bundle Ya Deree/Boda will receive packages that combine connectivity with work-enabling tools like ride-hailing applications, Google Maps, and Tuunza Mapato insurance. Thairu stressed that the Pata More campaign would strengthen value for merchants while encouraging customers to make more digital payments.
The campaign will continue nationwide as Safaricom engages customers and businesses on its latest products and services.
Written by urgent.news from Capital FM Kenya's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
