Ride vouchers, after-dark discounts up for grabs to draw tourists to Singapore’s precincts
The initiative is aimed at promoting nightlife hot spots and neighbourhoods beyond the city centre.
From August to October 2025, tourists visiting Singapore for the Formula 1 Grand Prix weekend and beyond will receive two bonus Grab ride vouchers when they sign up for the Singapore Grab Travel Pass. This three-month campaign, spearheaded by the Singapore Tourism Board (STB) and ride-hailing app Grab, aims to encourage travelers to explore Singapore's diverse neighborhoods.
The first voucher offers a 20% discount, capped at $5, on trips to and from Katong-Joo Chiat, Tiong Bahru, Mandai, and Sentosa, with a limit of two redemptions per customer. The second voucher promotes after-dark exploration, providing a one-time 20% discount, up to $5, on Grab rides to and from nightlife hotspots Holland Village, Clarke Quay, Boat Quay, and Robertson Quay between 7pm and 4am.
The campaign will run concurrently with the Singapore Grand Prix season (Oct 2-11) and the Singapore River Festival (Sept 11-20). Grab Singapore's managing director Alejandro Osorio emphasized the importance of exploring Singapore "neighbourhood by neighbourhood," highlighting the unique experiences each area offers. STB's executive director for Southeast Asia Terrence Voon noted that the partnership with Grab, which has a strong presence in Southeast Asia, aims to inspire more travelers to choose Singapore for their next trip.
The initiative builds upon STB's previous "We don't wait for fun" campaign, which targeted young travelers aged 25 to 39 across nine markets, including China, Indonesia, Thailand, and Vietnam. Singapore's tourism industry is projected to welcome between 17 million and 18 million international visitors in 2026, with tourism spending expected to reach $31 billion to $32.5 billion.
In 2025, Singapore's tourism receipts reached a record high of $32.8 billion, with 16.9 million international visitors in May 2025, up from 16.5 million in 2024. Minister-in-charge of Trade Relations Grace Fu announced a $740 million investment in tourism projects over the next five years to support this growth.
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