OVH Cloud warns of 87% price hikes to help it cover RAMpocalypse costs
Gaming servers get the steepest rises but sticker shock is also coming to conventional instances running on old and new boxes
OVH Cloud CEO Octave Klaba announced that the company will increase server rental prices by up to 87 percent due to soaring memory costs. Memory prices have increased sixfold in the year to June 2026, and are expected to reach nine times by September and twelve times in the coming year. Klaba also noted a sevenfold increase in the price of NVMe drives, a 3.5x rise in hard disk costs, and a 15 to 20 percent increase in the price of CPUs, motherboards, and network cards.
He believes these price hikes are a result of the AI boom driving hyperscale buying. The largest price increase will affect users of 2026-edition gaming servers, with bills expected to jump by 87 percent, while other server prices will rise by 40 to 59 percent, starting from September. The price of accessing OVH's 2024-era equipment will also increase when customers renew contracts, though to a lesser extent than new machines.
OVH is also changing its billing structure for some services, decoupling storage and IP addresses from Gen3 instances to charge them separately starting October 1st. The company will charge €0.000146/GB/h for storage and €0.0027/h for IP. OVH will also discontinue its one-month, six-month, and 24-month saving plans, retaining only 12 and 36 month options.
Klaba expressed frustration at the need to raise prices, emphasizing the company's commitment to fulfilling orders and providing uninterrupted service. He stated that the situation is likely to persist until 2028, with a return to normal conditions anticipated in 2029. A mid-sized managed service provider founder echoed Klaba's expectations, predicting similar announcements from Azure and AWS.
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