MUI Responds to Quran Recitation-for-Alcohol Stunt at Music Festival
MUI condemns a viral marketing stunt at Jakarta's The Sounds Project that offered free alcohol for reciting a Quran chapter, calling it disrespectful.
The Indonesian Ulema Council (MUI) has strongly condemned a marketing stunt at The Sounds Project music festival in Jakarta, which offered free alcoholic drinks to those who successfully recited Ad-Duha, a chapter of the Quran. The incident, captured on video and widely shared on social media, has sparked widespread controversy.
MUI Fatwa Division Chairman Asrorun Niam Sholeh expressed deep concern over the stunt, deeming it unacceptable from religious, ethical, and legal perspectives. In a statement, Niam emphasized the significance of the Quran in Islam, describing it as the word of God and the recipient's recitation as an act of worship. He specifically criticized the linking of Quran recitation to the promise of a free alcoholic drink, stating that it demeans the sanctity of the religion.
Niam urged those behind the challenge to take responsibility for their actions, adding that the Quran should never be used as a gimmick for commercial gain. The National Consumer Protection Agency (BPKN) Chairperson, Muhammad Mufti Mubarok, echoed similar sentiments, urging businesses to consider ethical, appropriate, and socially sensitive marketing strategies. He underscored that promoting a product should not come at the expense of disrespecting religious values.
Written by urgent.news from Tempo.co English's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
