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Loved for what? Love and masculinity in the age of neoliberalism

"When it comes to compatibility between men and women, the French match on taste, the Italians match on physical chemistry, and Koreans match on 'specs' — but in the end, mating always comes down to DNA." In a video analyzing dating entertainment shows, YouTuber Cho Seung-yeon argues that programs like "I Am Solo" and "Single's Inferno" offer a window into observing many facets of Korean society.…

Loved for what? Love and masculinity in the age of neoliberalism

The article explores the complex relationship between love and masculinity in contemporary Korean society, as analyzed through the lens of popular dating entertainment shows. According to YouTuber Cho Seung-yeon, programs like "I Am Solo" and "Single's Inferno" offer insights into various aspects of Korean culture. These reality shows typically feature a new contestant entering a room with a group of opposite-sex participants, keeping the audience engaged and reflecting societal attitudes towards relationships.

A notable trend among youth culture is the fascination with cultural memes such as "Teto," "Egen," and the "secure attachment type." These memes symbolize a desire for the "hexagonal person," an idealized individual who is both physically and emotionally flawless, like a perfectly manufactured product that requires no further improvement. In this context, human connections are seen as a form of commerce, where each person seeks the perfect match that aligns with their own expectations and desires.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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Read the original at koreatimes.co.kr →

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