iPhone 18 Pro Will Reportedly Start With 256GB of Storage

While the iPhone 17 Pro started with double the base storage of the iPhone 16 Pro, it appears there will be no further increase in storage capacity for the upcoming iPhone 18 Pro. According to a report from Taiwanese research firm TrendForce, the iPhone 18 Pro will begin with 256GB of storage, mirroring the base capacity of the iPhone 17 Pro. The report didn't specifically address the iPhone 18 Pro Max, but past models have begun with identical storage amounts for both the Pro and Pro Max versions.

TrendForce did acknowledge that despite the unchanged minimum storage, retail prices for the iPhone 18 Pro models will likely rise due to elevated component costs. The memory chip shortage has driven up RAM prices significantly, and storage and A20 Pro chip prices are also projected to increase. Apple is expected to raise the iPhone 18 Pro and iPhone 18 Pro Max starting prices by $200 to $300 compared to the iPhone 17 Pro.

If true, the iPhone 18 Pro and Pro Max could launch at a maximum price of $1,399 and $1,499, respectively.

In June, Apple increased prices across its Macs, iPads, Apple TV, HomePod, HomePod mini, and Vision Pro. The price hikes ranged from $30 for the HomePod mini to up to $1,300 for a high-end Mac Studio. Apple attributed the price increases to the ongoing memory chip shortage, which has resulted in soaring costs for RAM and SSD storage chips employed in various Apple devices. Apple CEO Tim Cook has previously stated that price hikes are "unavoidable" given a "100-year flood" on memory pricing.

Apple is anticipated to unveil the iPhone 18 Pro models in September.