Inside Formula 1’s £10,000 hospitality ticket on the back of a moving lorry
Formula 1 is expanding the roll-out of a £10,000-per-head hospitality experience which allows VIPs to dine on the track aboard a “travelling dining room”. The Out Lap kicked off in Spa before the summer break but will continue in Zandvoort, Monza and Madrid after a sell-out in Belgium as part of the mega-deal between Formula [...]
Formula 1 is introducing a new £10,000-per-person hospitality experience called "Out Lap," which allows VIPs to dine on the track aboard a "travelling dining room." This exclusive offering, which accommodates 12 guests, is situated in a dining room attached to an articulated lorry that drives around the circuit between races. The Out Lap is part of a lucrative partnership between Formula 1 and luxury sponsor LVMH, with tickets slated to cost over £10,000 each.
This latest commercial venture in Formula 1 represents a growing trend, with record race attendances at many Grands Prix, even those held before the traditional mid-season break. Formula 1 executives emphasize that the Out Lap is a celebration of the sport's rich heritage, culture, and human stories that have shaped it over generations.
The Dutch Grand Prix will feature the Out Lap at Zandvoort, racing through the track's iconic undulating, banked corners. Currently leading the Formula 1 Drivers' Championship is Italian Kimi Antonelli, followed by British drivers Lewis Hamilton and George Russell.
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