How Khloé Kardashian’s snack brand Khloud got ahead of the protein craze: ‘The timing was everything’
Khloud is winning over consumers at Target, Starbucks, and Walmart. For Khloé Kardashian, the journey to this point has been "a lot of trial and error."
Khloé Kardashian's snack brand, Khloud, captured the snack aisle by storm with pastel-colored bags and friendly clouds on its packaging. The company's timing was everything, as it started working on Khloud before the protein craze really took off. Khloé and her team were ready to launch in spring 2025, right in the middle of the protein frenzy.
Jeff Rubenstein, an alumnus of Poppi, became Khloud's CEO and played a crucial role in turning the brand into the "fastest-growing salty snack with protein at Target" and securing a Starbucks deal that doubled sales on Amazon. In addition to the original protein popcorn, Khloud recently launched protein chips with collagen, also known as Khloud Plus Collagen Protein Chips.
These chips are exclusive to Walmart and represent a new way of incorporating health-maxxing ingredients into snacks.
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