Here’s how Chrome is quietly tackling annoying website notification spam

Google is working to curb the issue of excessive and unwanted website notifications through updates to its Chrome browser. One of the key advancements is the ability for Chrome to automatically revoke notification permissions for websites that are inactive or deemed abusive by the browser. This move aims to limit the volume of notifications from such sites and reduce the overall background activity caused by these notifications.

Moreover, Google has introduced a one-tap unsubscribe feature on Android devices, making it easier for users to quickly opt-out of notifications from specific websites. Alongside this, Chrome 155 has a redesigned permission prompt that provides users with more control over the types of notifications they receive from websites.

While website notifications can be useful, they often lead to a steady stream of unwanted alerts once a user unintentionally grants permission. Google’s efforts, however, have significantly reduced this abuse through a combination of protective measures. For instance, Chrome can automatically revoke permission from websites that haven’t been used recently, and it can also block sites that repeatedly trigger warnings for suspicious notifications.

Furthermore, users have the ability to review and restore notification permissions for specific sites if they still wish to receive notifications. This dual approach of blocking problematic sites and giving users more control over their notification preferences has helped Google tackle the issue of annoying website notification spam.