Google surpasses Naver in monthly average users in Korea for 1st time
Google has surpassed Naver in the number of monthly average users (MAUs) in Korea for the first time, signaling that artificial intelligence (AI) is reshaping one of the few markets in the world where a homegrown portal has long maintained its lead over the U.S. tech giant. According to domestic market tracker Mobile Index, the Google app recorded 47.02 million MAUs last month, ranking first in…
Google has become the leading provider of monthly average users (MAUs) in South Korea for the first time, surpassing Naver, according to market tracker Mobile Index. This shift marks the growing influence of artificial intelligence (AI) on the market, a sector where Google's homegrown portal had previously held a dominant position.
Google's app recorded 47.02 million MAUs last month, 177,837 higher than Naver's 46.84 million. This milestone was first achieved since Mobile Index began tracking data in March 2021. Google's MAUs in Korea exceeded 40 million for the first time in May 2022 and reached 46 million in May 2023. Meanwhile, Naver's monthly user count has remained between 43 million and 46 million from January 2023 to last month.
Industry officials attribute Google's rise to the increasing integration of search and generative AI, which is broadening the ways users access and interact with information. Both Naver and Google provide AI-powered search services that exhibit AI-generated content.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
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