Global buyers seek Vietnamese food, agricultural products
Major international retailers and importers are seeking Vietnamese products ranging from rice and seafood to processed foods, apparel and household goods.
Global buyers are showing keen interest in Vietnamese food and agricultural products. Major international retailers and importers from China, Russia, and Northern Europe are set to visit Vietnam ahead of the Vietnam International Sourcing Expo 2026. These buyers are interested in a wide range of products, including rice, seafood, processed foods, apparel, and household goods.
Wumart Group, a major player in China's retail sector, has indicated a desire for items such as rice, dairy products, and canned seafood. In Russia, retailers like X5 Group, Auchan Retail Russia, and METRO Cash & Carry Russia have shown strong demand for Vietnamese goods, including tropical fruits, seafood, and baked goods. In Northern Europe, there is a growing demand for processed foods that highlight Vietnamese flavors and culinary traditions.
Products like ST25 rice, frozen banh mi, and lotus-leaf-wrapped shrimp sticky rice have already been introduced into local markets. Vietnam's agricultural offerings are also attracting attention, with products like cassava, green papaya, and dracontomelon juice being sought after. European businesses are not only looking for suppliers but also for potential investment opportunities.
They are interested in establishing food-processing facilities in Vietnam to cater to the EU market. The Vietnam International Sourcing Expo 2026, set to take place from September 3 to September 5 at the Saigon Exhibition and Convention Center in Ho Chi Minh City, will bring together over 400 business delegations from around 60 countries and territories.
Written by urgent.news from SGGP English Edition Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
