France hits unsolicited telemarketers with $87,000 fine per call, following similar provisions in other European nations
The Netherlands, Germany and other countries have employed policies to restrict unsolicited telemarketers for years.
France has implemented a new law banning unsolicited telemarketing calls, with businesses facing fines of up to $435,000 ($375,000 per call) for non-compliance. The government aims to protect consumers from intrusive sales pitches and fraudulent commercial practices. Previously, consumers had to register their numbers with a government service, but the new law requires prior consent for any marketing calls.
Individuals who receive unsolicited calls can report them through a government website. Companies can contact customers with new offers if there's an existing contractual relationship. Morocco has raised concerns about potential job losses, estimating up to 50,000 jobs could be affected in the country's call centers. The industry in Morocco generates over $1 billion in annual revenue and attracts substantial investment.
In response to years of consumer complaints, Germany banned telemarketing calls in 2009, while the Netherlands tightened rules last month. Other countries, like the United States, Canada, and the United Kingdom, rely on opt-out systems for telemarketing restrictions.
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