‘Everyone’ at Apple uses iPhone Ultra name, says Mark Gurman
Apple is rumored to use ‘iPhone Ultra’ branding for its upcoming foldable model, and Mark Gurman says that is indeed the name widely used within the company’s ranks.
Mark Gurman, a well-sourced leaker, claims that Apple's upcoming foldable iPhone is commonly referred to internally as the "iPhone Ultra." This follows rumors that the model would be called "iPhone Fold." While this does not confirm Apple's final branding decision, it suggests that "Ultra" is the internal name used by many employees.
The secrecy surrounding Apple's products means many employees remain unaware of unannounced projects, so "Ultra" might simply be a label adopted by outsiders. Only key marketing team members and others privy to Apple's plans likely know the product's true name.
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