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Everyone at Apple is calling the foldable 'iPhone Ultra'

A new rumor suggests that "everyone" at Apple calls the upcoming foldable iPhone the "iPhone Ultra," though that doesn't mean Apple will actually go with that name. iPhone Fold could be called iPhone Ultra Apple keeps things like marketing names under a tight lock and key. It is rare, if ever, that the public learns about what something might be called before it is released. However, you have to…

Everyone at Apple is calling the foldable 'iPhone Ultra'

There are rumors that Apple's upcoming foldable iPhone is being referred to internally as the "iPhone Ultra". According to Mark Gurman, this name is widely used within the company, as reported by AppleInsider and 9to5Mac. However, it's unclear if Apple will officially use this name for the product.

The internal use of the "iPhone Ultra" name was revealed through a social media post by Mark Gurman. AppleInsider notes that the company typically keeps marketing names under wraps until the product is released.

The reports do not provide further details about the foldable iPhone's features or release date. A separate report from The Verge discusses an unrelated iOS feature, but it does not mention the foldable iPhone.

Brief written by urgent.news from AppleInsider, 9to5Mac, The Verge — 3 reports on this story. Machine-written — it may contain errors, so check the original before relying on it.

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