As Monterey Car Week Evolves, Questions Linger About Standards
Gordon McCall, Director of Motorsports at The Quail, calls out the highs and lows of Monterey Car Week as he sees it.
Monterey Car Week has transformed from a simple car race into a multi-day celebration of the automotive industry, attracting over 30 events and generating a $130 million annual economic impact for Monterey County, California. Long-time resident Gordon McCall has been a part of this evolution since 1974, when he began volunteering at the Pebble Beach Concours d’Elegance.
McCall has created two signature events, McCall’s Motorworks Revival and The Quail: A Motorsports Gathering, both of which have expanded to include diverse crowds beyond car enthusiasts. Originally a social gathering at the Monterey Jet Center, The Quail now features Michelin-starred cuisine and a concert headlined by American country-pop singer Russell Dickerson.
McCall acknowledges concerns about free, unticketed events disrupting the organized, formal events that adhere to strict rules and regulations, including contracts with the California Highway Patrol and emergency evacuation plans.
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