Alex Micek on BMW’s iDrive ‘Special Surprises’
Alex Micek: In the future, I will feel angry if my car strands me on the side of the road. I will feel angry if the motor brushes fail expectedly. I will feel angry if it leaks water. By contrast, I don’t feel anger when the car tricks me into seeing an advertisement. Instead, I feel a deep, smothering, let-down at the promise of futurism. Bottomless despair is probably inappropriate; a symptom…
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