갤럭시 Z8 사전판매 30%↑…“여성 구매 늘어…아재폰 아냐”

The anticipation for the Galaxy Z8 pre-sale has surged by 30%, with women purchasing more of the foldable smartphones, as reported by market research firm CounterPoint Research. The Galaxy Z8 series, which includes the Z8 Fold8, Z8 Ultra, and Z8 Flip8 models, saw globally pre-sold units increase by over 30% compared to the previous series. In Korea, pre-sale numbers rose by 39%, while in Europe, they grew by over 20%.

The Galaxy Z8 series, often called the "passport phone" due to its passport-like shape, gained initial traction thanks to its unique design. In terms of pre-sale volume, the Z8 Fold8 dominates locally at around 70%, followed by the Z8 Ultra (50%) and Z8 Flip8 (40%) in the United States, Europe, and Korea respectively. Samsung has reported that between the ages of 10-30, female consumers accounted for a significant portion of pre-sales, with purchases increasing by at least double compared to the previous year, even as some perceive the Z8 as a less mature device.