Pre-orders for Galaxy Z Flip 5G, Samsung’s latest foldable smartphone, have reportedly surged 30 percent compared to its predecessor, the Galaxy Z Flip. Industry insiders revealed on August 13 that pre-orders for the Galaxy Z Flip 5G, which began on August 6, have already surpassed 30 percent of the previous model’s total pre-orders. The Galaxy Z Flip 5G was co-developed by Samsung Electronics and KT, and was the first 5G-enabled foldable smartphone to be released in Korea. The phone’s strong sales are being attributed to its stylish design and improved performance. In particular, industry insiders say that the number of female customers making purchases has increased significantly. The Galaxy Z Flip 5G’s predecessor, the Galaxy Z Flip, was often criticized for being an “ajjae phone,” a colloquial term used to describe a product that is popular among middle-aged men. However, with the release of the Galaxy Z Flip 5G, it appears that Samsung has successfully appealed to female customers as well. According to Samsung Electronics, customers in their 20s and 30s made up 60 percent of pre-orders for the Galaxy Z Flip 5G. The company added that the number of female customers making pre-orders jumped by 20 percent compared to the previous model. The Galaxy Z Flip 5G will be available for purchase starting on August 14.
The anticipation for the Galaxy Z8 pre-sale has surged by 30%, with women purchasing more of the foldable smartphones, as reported by market research firm CounterPoint Research. The Galaxy Z8 series, which includes the Z8 Fold8, Z8 Ultra, and Z8 Flip8 models, saw globally pre-sold units increase by over 30% compared to the previous series. In Korea, pre-sale numbers rose by 39%, while in Europe, they grew by over 20%.
The Galaxy Z8 series, often called the "passport phone" due to its passport-like shape, gained initial traction thanks to its unique design. In terms of pre-sale volume, the Z8 Fold8 dominates locally at around 70%, followed by the Z8 Ultra (50%) and Z8 Flip8 (40%) in the United States, Europe, and Korea respectively. Samsung has reported that between the ages of 10-30, female consumers accounted for a significant portion of pre-sales, with purchases increasing by at least double compared to the previous year, even as some perceive the Z8 as a less mature device.
Written by urgent.news from Hankyoreh's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
