X to Swap 'Misaligned' Monetization to Original Content Rewards
Social media platform X is reportedly planning to change its monetization scheme for influencers and creators.
Elon Musk's X social media platform is set to overhaul its monetization system for influencers and creators, according to TechCrunch. The company will discontinue its current Revenue Sharing program and introduce a new initiative called Original Content Rewards. The key difference lies in focusing on originality rather than maximizing payouts.
Existing participants in the Revenue Sharing program can continue earning revenue until September 7. Starting September 8, they will be able to apply for the new program. To join, creators must subscribe to an X Premium plan and meet certain criteria, including having at least 500 verified followers and generating a minimum of 500,000 views from verified users within 90 days on the Home Timeline.
The new program encourages various forms of original content, such as original reports, analysis, user-generated photos and videos, memes, and graphics designed by the creators themselves. However, commentary content is also considered original as long as creators provide meaningful original value to avoid duplicating material from other accounts or reposting without significant transformation.
X's Allegra Jacchia explained that the previous program had misaligned incentives, urging creators to prioritize maximum payouts over creating new content. X plans to refine the program further and raise the bar for originality. The announcement comes after several attempts to improve the Revenue Sharing program, including reducing payouts for aggregator accounts and those using clickbait, which faced criticism from popular creators who relied on the existing system.
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