Today’s AI hype-fest is partially IT’s fault
I came across a LinkedIn post the other day that described “hypegineering,” which the poster explained refers to the moment when AI “marketing becomes more innovative than the technology itself.” That post came from Ralph Aboujaoude Diaz, the global head of GRC for British consumer services company Haleon. Until last year, Diaz worked in operations cybersecurity for consumer goods giant Philip…
The current AI hype may be partly the fault of IT executives, a situation that is both concerning and alarming. In the past, senior IT leaders were the technology hype-deflators, possessing keen BS detection skills to separate reality from marketing hype. However, this role has become increasingly challenging as top management, including CEOs, CFOs, and board members, have started to pay more attention to AI.
This shift has made it difficult for IT to deflate hype without contradicting key stakeholders. The result is that IT leaders often find themselves "lying" to maintain their positions, despite the critical need for reality checks on AI efforts. This delicate balancing act is necessary to protect the company's interests, but it presents a unique challenge for those in IT management.
Written by urgent.news from Computerworld's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
