'Price discount + product differentiation'…Musinsa, Aibley, and Culli, Beauty Festa competition

As fashion and beauty platforms, Munsisa, Ableli, and Colly kicked off a major beauty discount event on 10th, aiming to secure summer market leadership. Going beyond price competition, each platform showcased differentiated strategies tailored to their core customer segments. Munsisa's beauty platform, 'Mubview', emphasized "trendiness" and "online-to-offline connection".

For 24th, 'Mubview' will host over 660 brands and 14,000 products. The platform's strength lies in content differentiation. Munsisa offers limited edition products from fashion and beauty brands, and a 'Rising Beauty' campaign to showcase emerging brands, creating unique product lines that stand out from competitors. Meanwhile, Ableli leverages its 1020 generation strong fan base to focus on "practical marketing" and "promotion of indie brands".

The upcoming 'Ableli Beauty Festival' will feature 250 brands and 3,000 products. They're offering 48-hour time-limited discounts, beauty clearance corners, and low-price 100-yen deals to appeal to the younger core customers. They're also strengthening their exclusive live commerce lineup with popular brands like naming and ed. Finally, Colly raised the bar with premium brand and luxury lineup enhancements.

From 20th, they'll offer a '8th Grand Beauty Colly Festival' with up to 90% discounts on over 10,000 products. Featuring top premium brands like Esquire London, SK-II, and more, Colly will offer exclusive benefits and leverage live commerce to strengthen its position as a "luxury beauty platform" and boost its competitiveness.