How Chota House spent 17 years building a slow fashion brand in Singapore
What began as a leap of faith by founder Andrew Tay has grown into an enduring homegrown brand, built on craftsmanship and an unwavering belief in slow fashion.
Andrew Tay's journey as the founder of Chota House, a Singapore-based slow fashion brand, began over a decade ago and has since evolved into a successful unisex label. Tay's brand ethos is rooted in attention to detail, heritage style with a modern twist, and a belief in the importance of crafting timeless garments. With a background in fashion design and retail, Tay opened his first Chota House store in 2009, initially stocking imported labels alongside original designs.
As the brand grew, Tay shifted focus to producing locally due to high minimum order quantities for overseas manufacturing. Today, Chota House operates from a studio in Ubi with a team of seven freelance craftsmen and produces garments using traditional techniques such as indigo dyeing, sashiko stitching, and patina finishes. Notable designs include Gurkha trousers and noragi jackets, both inspired by military clothing and refined over many years.
The brand's commitment to quality and craftsmanship is evident in its reworked Levi's jackets, where each piece is painstakingly unpicked and reconstructed by hand.
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- How Chota House spent 17 years building a slow fashion brand in Singapore channelnewsasia.com
