Honey, they’ve shrunk our Mars Bars
A 35-year-old Mars Bar has been found during a house clearance – and the discovery has gone viral amid claims it highlights the effect of "shrinkflation".
A 35-year-old Mars Bar, discovered during a house clearance in Scunthorpe, has sparked discussion about the phenomenon known as "shrinkflation." The chocolate bar, with a best-before date of 1991, measured 62.5g, nearly the size of the author's hand, compared to today's Mars Bar weighing 40g. Victoria Gordon, who operates a cleaning service, shared photos of the ancient bar with a modern one on social media, noting its enormous size.
On BBC Radio Lincolnshire, Gordon explained that she noticed the bar due to its size, which was significantly larger than contemporary Mars Bars. Gordon commented on the viral nature of the find, stating that she might even embark on a UK tour with the bar. A spokesperson for Mars revealed that, over the past three decades, the company had made adjustments to its bar sizes and packaging in response to consumer demand and external factors such as production costs and cocoa prices.
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