Homeplus back in business, faces 3-week survival test
Homeplus, which had been on the brink of closure, is accelerating efforts to normalize operations after securing 200 billion won ($141 million) in emergency operating funds, company officials said Monday. Whether the large-scale retailer can restore customer trust and sales and prove its viability by the Sept. 4 deadline for approval of its rehabilitation plan will be a key test of its recovery,…
Homeplus, the Korean retail giant, has announced its return to business after facing the prospect of closure. The company has secured 200 billion won in emergency operating funds, which has allowed it to accelerate efforts to normalize operations. Homeplus has reopened 67 key stores nationwide on a trial basis, and plans to fully resume operations by Thursday, along with marketing campaigns to attract customers.
The company's ability to restore customer trust and sales by the Sept. 4 deadline for approval of its rehabilitation plan will be a crucial test of its recovery.
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- Homeplus back in business, faces 3-week survival test koreatimes.co.kr