hiSofi raises $1M to build regional AI hub

Uruguayan fintech startup hiSofi has secured $1 million in funding to establish a regional AI hub and expand its operations. The round of investment was led by SaaSholic and Uruguay's National Agency for Research and Innovation (ANII), which matched the contribution with $250,000 through its matching funds program. hiSofi's founders, Leonardo Paladino and Tatiana Pomar, developed the company to automate debt collection through artificial intelligence.

Their platform evaluates debtor behavior to determine the optimal communication channels, timing, and strategies for each interaction, while also enabling consumers to negotiate payment plans online. With the new funding, hiSofi plans to construct an AI and data science center in Uruguay and grow its engineering, data, and product teams.

The company currently serves clients across six Latin American countries, including iFood, Natura, and Credicard. In 2025, hiSofi managed over 44 million debts, secured 451,000 payment agreements, and recovered $61 million for its clients. This funding will help hiSofi solidify its position in the regional AI landscape and continue to innovate debt collection solutions.