Ediya Coffee opens 1st outlet in Laos in overseas expansion

Ediya, a prominent Korean coffee franchise, inaugurated its maiden store in Laos on Monday, as part of its strategy to bolster its foothold in Southeast Asian markets. Last year, Ediya entered into a master franchise agreement with Grandview Property Sole, a division of the local private conglomerate Kolao Group, to expand its franchise network abroad, according to a press release.

A master franchise agreement enables the master franchisee to either operate franchise units independently within a designated region or grant sublicensing rights to third parties. Under this arrangement, Ediya and Grandview Property will collaborate on establishing Ediya outlets in Cambodia and Myanmar, regions where Grandview possesses distribution and construction sector operations.

Laos marks the fourth nation where Ediya has expanded its coffee chain business, following its inaugural overseas outlet in Guam in 2023, a second store in Malaysia in 2024 and a third location in Canada earlier this year. Founded in 2001, Ediya is a locally-sourced Korean coffee franchise known for its reasonably priced offerings. As of now, Ediya operates 2,581 stores.