Coupang Cross-Border Brands Top 600
The number of global brands newly joining Coupang’s Rocket Cross-Border Shopping service has exceeded 600 this year. The milestone reflects the company’s active efforts to source top-performing brands proven in their home markets across the United States, Japan, Hong Kong, and beyond, allowing Korea
Coupang's Rocket Cross-Border Shopping service has added over 600 global brands to its platform this year, showcasing the company's dedication to sourcing top-performing brands from countries like the United States, Japan, and Hong Kong. By expanding its service beyond the United States, Coupang has brought products from niche overseas companies directly to Korean consumers.
A notable addition to the lineup is J.Q. Dickinson Salt-Works, a seventh-generation family business that introduced its salt to the Korean market this year. Health supplements and skincare products have experienced significant growth in the United States segment, with companies such as 21st Century and Kate's Real Food joining the platform.
In Japan, food and lifestyle items have been driving demand, with Ryukakusan throat lozenges and Kewpie mayonnaise proving popular. The Hong Kong market is also diversifying with offerings from French baby formula, Swiss wellness brands, and premium coffee. Coupang aims to continue identifying small and mid-sized overseas niche brands to strengthen its leadership in the cross-border shopping market.
With free shipping for WOW members on single-item orders, Coupang continues to offer a convenient and differentiated shopping experience for Korean consumers.
Written by urgent.news from BusinessKorea's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
