BBQ brings Korean fried chicken to Mexico City
Korean fried chicken chain BBQ has opened its first restaurant in Mexico City, betting that the city’s vast consumer market can become a springboard for a broader push across Latin America. Genesis BBQ Group, which operates the BBQ brand, said Monday that it recently opened BBQ Zona Rosa in the Mexican capital’s Zona Rosa district, marking its entry into Mexico. The company now operates 20…
A Korean fried chicken restaurant has opened its first location in Mexico City, aiming to expand its presence in Latin America. Genesis BBQ Group, the operator of the BBQ brand, inaugurated BBQ Zona Rosa in the Zona Rosa district of the Mexican capital on Monday, signaling its first step into the Mexican market. The company currently manages 20 outlets across Latin America, including locations in Panama, Costa Rica, the Bahamas, and Colombia, as per their announcement.
The Mexico City outpost spans 338 square meters across two levels and includes a terrace, accommodating up to 115 diners. Situated near Paseo de la Reforma, a prominent avenue in the city, the restaurant is nestled in an area featuring hotels, eateries, cafes, and shops. The menu primarily focuses on BBQ's signature fried chicken, offering 12 variations such as Golden Fried Chicken, Classic Fried, and Chizzling, available individually or as part of combo meals.
In addition to the fried chicken, the restaurant serves tteokbokki, kimchi fried rice, rice bowls, fried chicken salad bowls, chicken burgers, and hot dogs.
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- BBQ brings Korean fried chicken to Mexico City koreatimes.co.kr
