Centellian 24 Expands Into US Costco, Ulta
Dongkook Pharmaceutical recently completed the entry of its flagship products into online and offline stores of Costco, the largest US beauty specialty retailer Ulta Beauty, and premium department store Nordstrom.Looking at the specific entry status, the sale of ‘Madeca Cream Time Reverse 100ml’ beg
Centellian 24 has recently expanded its presence in the United States by entering key retail outlets such as Costco, Ulta Beauty, and Nordstrom. This strategic move reflects the company's focus on catering to consumer preferences for large-capacity skincare products. One of Centellian 24's flagship products, the 'Madeca Cream Time Reverse 100ml', began selling in approximately 200 Costco stores across the US on July 7, aligning with the retailer's customer base that favors such features.
Following its initial introduction in May, the range of products available at Ulta Beauty, the leading beauty distributor in the US, expanded significantly on August 9. This expansion included the PDRN, Madeca Matcha, Mela Capture, Sun Care lines, and the beauty device 'Madeca Prime Max'. To enhance consumer accessibility, the company positioned these items near checkout counters in around 760 Ulta Beauty stores.
Nordstrom, the high-end department store, also welcomed Centellian 24's products, opening about 89 new stores and an online mall in early June. The company leveraged its success in major online platforms, like Amazon and TikTok Shop, to facilitate this offline expansion. A notable achievement was the '360 Degree Shot PDRN Lifting Eye Cream', which ranked first in sales on Amazon Prime Day in June, marking a surge of over 900% compared to the previous year.
Centellian 24's expansion strategy is underpinned by its collaboration with major US distribution channels, aiming to make its products accessible to local consumers. The brand, now nearing 100 million cumulative sales for Madeca Cream, is poised to strengthen its global market position. Centellian 24's official statement highlighted their commitment to accelerating global market penetration through an integrated distribution approach encompassing both online and offline channels.
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