BBQ brings Korean fried chicken to Mexico City

Korean fried chicken chain BBQ has inaugurated its inaugural establishment in Mexico City, anticipating the city's abundant consumer base to serve as a launchpad for a wider expansion across Latin America. Genesis BBQ Group, the parent company behind the BBQ brand, announced on Monday the opening of the BBQ Zona Rosa location in Mexico City's Zona Rosa neighborhood, signifying the firm's entrance into the Mexican market.

Currently, the company runs 20 outlets throughout Latin America, encompassing Panama, Costa Rica, the Bahamas, and Colombia, as per the company's disclosure. The Mexico City restaurant spans 338 square meters over two levels and a terrace, accommodating up to 115 patrons. Positioned near Paseo de la Reforma, one of Mexico City's principal thoroughfares, the eatery is situated in a district replete with hotels, restaurants, cafes, and retail outlets, according to the company.

The menu predominantly features the chain's fried chicken, boasting 12 variants such as Golden Fried Chicken, Classic Fried, and Chizzling, available individually or in combo meals. The restaurant also serves tteokbokki, kimchi fried rice, rice bowls, fried chicken salads, chicken burgers, and hot dogs.