AI Drives More Retail Sales but Creates a Customer-Ownership Problem
AI shopping sends valuable traffic to retailers, but brands want customers to complete purchases on their own sites and retain the resulting customer data. The post AI Drives More Retail Sales but Creates a Customer-Ownership Problem appeared first on TechRepublic .
Artificial intelligence (AI) is transforming the retail industry, driving a surge in online shopping while posing a challenge for brands seeking to retain customer data and control the purchase experience. Retailers are increasingly leveraging AI to optimize their websites and product information, making it easier for AI systems to understand and surface their products.
However, retailers are also concerned that shoppers may complete their purchases on platforms other than their own, losing control over the process and valuable customer data. This dilemma has led retailers to rethink their online presence and product visibility in an AI-driven world. As AI shopping gains momentum, with Juniper Research projecting $8 billion in transaction value for AI agents by 2026 and Adobe Analytics reporting that 41% of US consumers use generative AI for online shopping, retailers must compete for AI-driven discovery while maintaining their edge in the market.
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