What would it take for you to cancel Netflix? We asked our staff and the answers might surprise you
We asked our staff why they have or would cancel Netflix. We found three main answers, as well as one surprising omission.
A recent Tom's Guide Streaming Survey revealed that 76.4% of 682 respondents had Netflix subscriptions, making it the second most popular streaming service after Prime Video. Interestingly, 38.9% of respondents said they would never cancel Netflix, more than any other service. When asked why they would cancel Netflix, Tom's Guide staff provided varying answers.
Half of the staff members cited price hikes as a reason to quit, with three of them specifically mentioning the ad-tier being too expensive. Alyse Stanley, Tom's Guide News Editor, stated that she would cancel Netflix if the standard with ads went over $10. Peter Wolinski, Senior Editor for Reviews & Cameras, cited the same price point as a deal-breaker.
Another significant reason cited by the staff was a lack of interest in the content offered by Netflix. This phenomenon, known as churn, is a common challenge for streaming services. Respondents like Amanda Caswell, Tom's Guide AI Editor, and Kelly Woo, Managing Streaming Editor, mentioned that they would cancel Netflix if the streaming platform failed to offer new shows and movies they were interested in.
Live sports and live events were not mentioned as a reason to keep or join Netflix, despite these services contributing to price hikes. It suggests that live programming might not be as essential to maintaining subscriptions as previously thought.
Written by urgent.news from Tom's Guide's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.