Restaurants turn to tech amid worker shortage

The Thai Restaurant Association highlights that the ongoing labour shortage is being addressed by restaurant operators through the implementation of technology. According to Thaniwan Kulmongkol, the association's president, both front-of-house and kitchen operations have been affected by the workforce shortage. While there is no official count of workers or restaurants in the country, projections estimate that restaurants and beverage stores will generate 673 billion baht in revenue this year, as reported by Kasikorn Research Center.

Ageing demographics in Thailand are exacerbating the issue, with over 20% of the population being 60 or older, according to National Statistical Office data. Restaurants also compete with sectors like hotels, retail, and logistics for workers, potentially leading to increased wages for businesses able to offer better compensation packages.

Labor costs typically make up 15-20% of a restaurant's operating expenses. To attract and retain talent, younger generations are increasingly seeking online and freelance opportunities, prioritising work-life balance. To cope with these challenges, restaurants have embraced technologies such as QR code ordering, digital payments, and point-of-sale systems, which help minimize errors, reduce paperwork, and expedite operations.

Additionally, streamlined menus simplify inventory management. The association emphasizes that communication skills, a commitment to service, problem-solving abilities, and food safety practices are essential for restaurant staff. The industry encourages employees to develop multiple skills and become tech-savvy to adapt to changing roles and support colleagues.

The association urges the government to boost the restaurant industry's image by promoting it as a stable profession with clear career progression. It also recommends hiring older workers and adapting workplace processes to accommodate their needs.